Business Ethics Essay Example | Topics and Well Written Essays - 750 words - 23

Business Ethics - Essay Example By so doing, businesses will increase their profit and benefit the society by reducing their suffering. The theory makes businesses to work in a way that will help the society and not cause them pain (Mill 2007). The purpose of this theory is to enable businesses to get the best results from their actions. According to Marshall (2009), every person has their own rights that should be respected. Businesses need to also respect the rights of their customers. According to Velasquez (2015) Kant feels that individuals should be assisted to achieve their expected end results. It is also the duty of businesses to sell goods and services that help their customers to get what they wanted when they were buying the goods and services. Businesses should sell goods that are fresh and not expired because it is the right of the customer to get good products. When businesses do something wrong to their customers, they should do justice by taking actions that will make their customer to recover what they have lost (Wettstein 2009). According to Velasquez (2015), Maqasid al Sharia states that justice and equity should be established in the society to protect the individuals and their property. Businesses need to take good care of their customers. When they do so, the customers will feel good about buying the goods or services from the business and this will increase the profits of the business. According to Frei & Moriss (2012), customers return to buy goods from a business when they feel that the business is taking good care of them. Caring for customers makes them happy and happy customers will return to buy things from the business many times. Capitalism is a system where businesses and other money making activities belong to individual people or companies. This makes businesses to compete with each other so that they can serve their customers well and make a lot of money (Boltanski & Chiapello 2005). Businesses that make

Guidepals City Guides Overtake on Today's Original Paper City Guides Research

Guidepals City Guides Overtake on Today's Original City Guides - Research Paper Example Using a Smartphone allows it easier to communicate, and the substantial difference with a Smartphone, is that you can access a browser, Internet, directly via your device. This includes blogs and social networks, which gives media a massive competitive advantage (Cromar, 2010). A later developed feature to the phone that has become a market changer is apps. Software applications are a vital element of the Smartphone market today. Every Smartphone operating system contains an online shop where apps can be bought and downloaded to the Smartphone to extend the functionality of the Smartphones (Cromar, 2010). 3 An app is a web application accessed over a network such as the Internet. It is computer software seen as a program that permits the utilizer to access the content he (she) is looking for more easily. Apps can be written in a standard format such as HTML and JavaScript. Go give an example of an app: Bank of America encompasses an app where one can see your account, look after your transactions and reach the bank directly via your device (Rollins, 2012). ... It is believed that, considering speed and booming market of today’s smartphones, the ordinary paper city guide will disappear and that the current companies providing them should switch over to digital usage, to be still able to be able to compete with companies already using digital city guides through smartphones. To prove this study, I will refer to GuidePal (www.guidepal.com), One of the major players in the market today that provide city guides apps for Smartphones on all major platforms. It is a Swedish company, passionate about travelling, providing free city guides, completely objective, unbiased, constantly updated and created by local experts (www.guidepal.com). 4 Problem Statement: â€Å" GuidePal application has overtaken original paper city guides† 4 Aim & Objectives 4 The aim of this research study will be to show how much of the industry, the digital city guide (city guides for smartphones) is taking over. To show the clear correlation between guided tra velling today compared to 5 years ago, towards city guides. The aim of this study is also to answer questions in forms of: What it takes for a company to create city guides for smartphones? How much it costs to develop? What is attractive through the consumer’s eyes in a city guide today? What functions are there to today’s city guides via smartphones offering? How will digital city guides affect paper recycling? The purpose of this study are to give a clear vision to the consumer, how much more easy, giving, environment friendly and convenient it is to use digital city guides instead of a classic paper guide. 5 Literature Review 6 Due to today’s technology and development will

Design option evaluation report Essay Example | Topics and Well Written Essays - 1000 words

Design option evaluation report - Essay Example Moreover, direct radiation are normally scattered by the atmosphere (Heard, 2006). Alterations of temperature have been depicted to appreciably affect reaction speed for particular trace compounds. Facts that strongly influence the design of a smog chamber and its corresponding auxiliaries for studying reactions under diverse simulated tropospheric conditions are mainly concentration of chemicals and temperature. Low concentration of members within the chemical reactions presents both analytical complications and stringent demands on the underlying cleanliness of the air utilized to make up the reaction mixture (Burrows, Borrell & Platt, 2011). Humidity ought to be controlled. The materials of construction ought not to introduce appreciable concentrations of impurities or react with the existing components of the reaction mixture (Heard, 2006). The radiation sources employed for irradiation of the smog chamber contents ought to simulate the intensity and peculiar distribution existing within the lower troposphere in the spectral locations and corresponding temporal distributions in the reaction chamber ought to be as even as feasible. In China, some small volume smog chambers have been developed to study gas-phase kinetic mechanisms, which precisely temperature controlled indoor smog chamber made of FEP Teflon film to study the SOA formation. Nevertheless,the small volumes of these smog chambers impact the disadvantage of relatively large wall effects thus making it cumbersome for the experiments of long durations. There exist numerous means to study photochemical smog, with the most common one being utilizing data from a smog chamber to establish a reaction model (Burrows, Borrell & Platt, 2011). Smog chamber facility is utilized to excite atmosphere photochemical reactions processes through irradiating primary pollutants namely NOz and corresponding hydrocarbons within the chamber. In 1952, a serious case of

Management and auditing Article Example | Topics and Well Written Essays - 500 words

Management and auditing - Article Example iability of the information that IT system supports and the system operate with the required intention to produce reliable outputs (GFS Consulting, 2014). ITGC comprises of the following control types: Secondly, I recommend that the agency adopt IT Application controls. The application is designed and operates automatically in ensuring accurate and complete processing of data. They vary with the type of business and the purpose. Similarly, they are very essential in ensuring the privacy and security of information which are transmitted between applications (GFS Consulting, 2014). There are many types of IT applications and they include: Moreover, there is a need to have IT controls and Chief Information Officer (CIO) or Chief Information Security Officer (CISO) who will oversee the accuracy, security as well as the reliability of the systems managing and reporting the organizational data. Enterprise Resource Planning System and financial accounting are integrated with the initiation and authorization, processing as well as reporting of financial data. Therefore, they may involve Sarbanes-Oxley compliance to mitigate particular financial risk that the agency may face (GFS Consulting, 2014). I believe additional IT control of the 22 employees will benefit the organization as it will be able to control access to the organizational data. Authorization will be essential in controlling the personnel who are required to access company information. Additionally, the agency will be able to have an automated system which detects and fix problems hence minimizing human interference. Every personnel will have a history on how he or she uses the system, hence helping in making further recommendations and adjustments on how to control the agency

Enhancing Dementia Practice Essay Example | Topics and Well Written Essays - 2500 words

Enhancing Dementia Practice - Essay Example w of the most important strategies in Northern Ireland include: educating people about the possible signs and symptoms of dementia, creating a friendly community for people with dementia, creating public awareness about the importance of early diagnosis, integrating a wide-range of services that will support the specific needs of people with dementia, and extending necessary trainings and support of carers of people with dementia. Dementia is often characterised by having memory impairment and increased risk of having aphasia – language deficit, agnosia – perceptual disorder, and apraxia – motor functioning disorder (Mendez and Cummings, 2003, p. 6). Aside from having progressive memory loss, people with dementia can be very much disoriented (Gilmour and Brannelly, 2010). Likewise, there are cases wherein people with dementia experience cognitive deficit when it comes to comprehension and reasoning (Gilmour and Brannelly, 2010). Among the common types of dementia include Alzheimer’s disease (62%) followed by vascular dementia (17%), mixed dementia (10%), lewy-body dementia (4%), fronto-temporal dementia (2%), Parkinson’s dementia (2%), and others (3%) (Alzheimers Society, 2015a). As of 2015, roughly 20,966 people in Northern Ireland were diagnosed with dementia (Alzheimers Society, 2015a). By 2051, the number of people with dementia in Northern Ireland is expected to increase between 60,000 (Department of Health, Social Services and Public Safety, 2011) to 61,000 (DSDC, 2015). (See Figure I – Types of Dementia below) Almost half the number of people with dementia is receiving care and support in care homes (Department of Health, Social Services and Public Safety, 2011). To help improve the quality of health and social care services given to people with dementia, the Health Minister of Northern Ireland received a funding of  £6 million from the state government last September 2014 (Northern Ireland Executive, 2014).Through state funding, it is

Community behavior Essay Example for Free

Community behavior Essay African American spirituality has woven collectively the best of African Anglo cultures to creatively shape their own African American identity. While black peoples have not been socially, politically or economically free in the history, the practice of spirituality has facilitated the development of different forms of cultural and spiritual freedom by interpreting, transcending and embracing, the constraints of an oppressive culture. Furthermore, the development of their own beliefs, norms, forms, practices, and structures has given rise to a culture and life that is a distinctive form of human survival, existence, and, freedom most importantly. The black churches as the centers of freedom influenced the praxis of African-American spirituality. They have become safe places where blacks gathered to embrace their combined concerns as a community of faith. They have been the only institutions in the African American experience that has continued relative independence from the domesticating influence of white pressure and overlords. Some black churches consider may be the last place to see integration due to the need to maintain a power base not available to black people elsewhere. After reviewing some aspects of worship as the context for cultural and spiritual freedom, black preaching in and out sides of the black churches are one of the most powerful expressions of freedom for black people in America. The ability to produce a soul language that defines truth into systems of meaning gives power and purpose to black people. Subsequently, Black community successfully adopts and adapts the structures of the much larger culture for their own purpose this practice comes from a double consciousness or translating. African Americans translated the experience of one kind to that of another which leading them to freedom. Therefore, black people spirituality gave freedom to the spirit and mind that the external condition could not take away. The religious approach is due to a deep faith in the sacredness of life that reaffirmed a personal dignity in blacks which resulted in the practice of nonviolence and mercy. Black community determines themselves how they responded to oppression. Various forms expressing improvisation and innovation from black soul forces constituted black culture. These forms under the subtitles black music, literature, humor, folk tales, sports, art and dance; and their worship forms under the headings of prayer, shouting, healing, dancing, singing praising and instrumental music transformation, teaching and preaching. These forms express that what is true and valuable will be determined by black community itself and will subvert and defy attempts of the larger culture to discern. Churches can prove to be of great importance as it helps in providing a psychological and physical assistance to their congregants by providing treatment and prevention oriented programs in the society. A great example from the history is the Black Church that has served through decades as an informal social guider. And its effectiveness posed people to research on the formal means. Substance abuse, support, health screening and education were some of the fields where the Black Church provided its services. Individuals and churches that are associated with it hold significant importance in the history as it created a chain between informal and formal system of care that benefited the society specially those who are marginalized or underserved. These programs were encouraged by many others like lay persons, natural helpers, and religious leaders. As far as these religious leaders are concerned, they made their finding in the treatment of mental illness and they made everyone realize that paraprofessional counselors are in no way less then the professional counselors. They made their achievement in four areas of community medicine: primary care delivery, health promotion and disease prevention, community mental health and health policy. The church had great potentials. It provided and outstanding performance in collaborating with formal care systems to maximize its programs. Eng et al. helped a great deal in promoting the church’s health care programs. Such â€Å"natural helpers† have gone through a training program where they learnt how to interact with the health professionals, resource mobilization, primary self-care skills and prevention, organization of educational and services-oriented activities. Whilst the lay advisors were supposed to foster social support, they were expected to promote a healthy general well-being of people and were asked to keep a close link with the formal care system. As far as the roles of religious leaders are concerned, they are not fully described in the health care literature. In the early 1970’s, a need for psychiatrics developed in rural areas, as these individuals were recognized the more underserved population. These investigations evolved and helped in the contribution of understanding the mental health status between the urban and the rural individuals. Social, economic and geographical factors are the attributes of such rural problems. The main difficulty in the rural life of South was to separate the effects of poverty from the effects of race, color, cast etc. but after some time the solution was discovered. But later it was discovered that only 3% of the licensed psychiatrics were practicing the rural areas and the rest were gone to nowhere. Rural populations were again left to the same position as it was before. â€Å"The Black Church has no challenger as the cultural womb of the black community. Not only did it give birth to new institutions such as schools, banks, insurance companies, and low income housing, it also provided an academy and an arena for political activities, and it nurtured young talent for musical, dramatic, and artistic development† (1990, 8) The factor of race still existed between these populations no-matter if it’s urban or rural; it also greatly affected the mental healths of each individual. Many theorists believe that White American have been always against the black consumers, because they have no understanding of black’s culture, traditions, beliefs etc. But on the other hand blacks are not either interested in consuming goods or services from the Whites. They are less likely to trust White therapists and try not to interact with them in any case. Studies proved that Blacks are interested in consuming goods and seeking services from the blacks due to the understanding of same culture and traditions, it is also based on the preference of similar attitudes and racial compatibility. The research grew further and further. The research helped in understanding the need to change and acceptance of cultural and attitudinal differences and system-levels barriers. Studies proved that racial identity can be a part of success. Here racial identity means that identification of diverse racial backgrounds; it includes the basic knowledge of one’s culture and traditions. Accepting the non normative behavior of minorities can also help in dealing with societies; therapists play a big role in understanding the culture background. Lack of understanding of cultural responsiveness may result in disturbance between racial differences and help seeking environment. As compare to white blacks are more tolerant of psychological distress. They are very quick in diagnoses of schizophrenia and psychosis and control such diseases in their premature stages. Individuals, interpersonal and system-level factors promote understanding of service utilization and psychiatric morbidity. They focus on individuals because individuals predict reasonable outcomes related to services and treatment. Researchers always pick out individuals to get correct outcomes; the individual factors include race, religiosity, beliefs about mental health and copying styles. Social support, stigma and social distance are included in interpersonal level. â€Å"The Black church tradition provided an environment for reapplying already learned processes for interdependence. Embedded within the individual were past experiences, traditions, values, and norms for emotions, cognitions, and behaviors conducive to relatedness and interpersonal ness that reflected a collective sense of belonging with, rather than to, caring, similar others† (2001, 40) Management of mental illness is essential to the social support in rural areas. An alternative to expensive or inaccessible impatient or out patient services are neighbors or extended families. Researchers have also identified the contributions made by natural helpers in promoting positive changes to the environment. Mental illness and health care systems motivated natural helpers to provide social support to the rural black communities. A powerful indicator of poor utilization of care is Stigma that is influenced by individuals and interpersonal levels. It discourages the search for formal services but encourages the social support and informal care systems. The study says that Blacks have higher levels of tolerating psychological distress; the main reason behind this is stigma and fear of hospitalization. This sometimes results in help-seeking from specialty providers but this happens only in extreme cases. This hypothesis shows the higher emergency level among Blacks compared to Whites, Asians and Hispanics. Informal systems are fostered by fear and stigma amongst the rural Blacks. It was noticed that poorer Blacks were more likely to experience distress, physical, mental and interpersonal problems as compared to wealthier Blacks. But as compared to Whites, 15% Blacks are less likely to seek help for emotional problems than their physical or interpersonal problems. Furthermore, Blacks seek help for their financial problems but this is limited to their geographical boundaries and economic barriers. The above study has made it clear that, urban counterparts provide more social and mental services as compared to the rural churches and it also have less links with the formal system and promote the informal systems of care. We also analyzed that White churches have more links with the formal system of care than Black Churches but Black Churches provide more social and mental health service.

Salvation Army: Stakeholder Analysis

Salvation Army: Stakeholder Analysis EXECUTIVE SUMMARY This essay is basically about the stakeholders of the Salvation Army case study written by Alex Murdock. It involves a breakdown of the work of the Salvation Army and the different stakeholders involved in the organisation. The first section is an introduction on the works of the Salvation Army and then moves on to discuss the different stakeholders of the Salvation Army in terms of their interest and power in the organisation. The next section discusses the major stakeholders and what they expect from the Salvation Army in terms of how there handle things. The last section presents a critical review on the importance of stakeholder management to any organisation and how to maintain an effective stakeholder relationship. THE SALVATION ARMY, A GLOBAL NOT-FOR-PROFIT ORGANISATION INTRODUCTION The Salvation Army can be described as an international movement and as an evangelical part of the universal Christian Church. It is also seen as a global non-profit organisation which was founded by William Booth and his wife Catherine in 1865 in London and has spread to other parts of the world. The primary aim of the organisation is to preach the good news about Jesus Christ and persuade people to become his followers. The Salvation Army shows care and concern for the needs of people despite their sex, age, race, status or colour. The mission statement of the Salvation Army (2004) The Salvation Army, an international movement, is an evangelical part of the universal church. Its message is based on the Bible. Its ministry is motivated by love for God. Its mission is to preach the gospel of Jesus Christ and meet human needs in his name without discrimination. The movement works in 109 countries and provides services in 175 different languages. The army also has some distinctive characteristics which set it apart from other Christian organisations one of which is its adoption of a quasi-military structure which is derived from spiritual warfare and reflects in the use of ranks, uniforms and flags. The actual work of the Salvation Army is not just evangelistic but is deeply focused on the relief of poverty and the provision of practical, cost-effective and skilled services. The Salvation Army provides a variety of programme-based services worldwide and their social service has become very important to the extent that the UK annual report affirmed that it was the second largest provider of social service after the government. One of the major services they provide is the residential service which is widely provided in different forms and the largest form is the facility for homeless people. They also provide residential accommodation for eve ry possible individual ranging from mother and baby to elderly and disabled and in 2003, there were altogether over 600 separate facilities with a total capacity of nearly 32,000. Mostly for the elderly people, they provide remand homes and day care for the little ones. Due to the armys focus on addiction dependency, lots of residential and day care resources have been developed to help extensively in addiction problems. The Salvation Army has been very helpful in a lot of other aspects apart from providing structures there provided counselling services for clients whom other agencies are reluctant to assist such as alcoholics, drug addicts. In especially the UK, the Salvation Army has been fully involved in the missing person services. The Salvation Army is a holiness movement and says that Salvationists should: Earnestly strive to become wholly devoted and obedient to God, strong and upright, true, pure, kind, loving and humble in one word, holy, like Jesus. Salvation Army (2009) IDENTIFY ALL STAKEHOLDERS AND CONSTRUCT A POWER/ INTEREST MATRIX A stakeholder is any entity, internal or external, who could directly or indirectly affect your organization or be affected by your organisation (Romeo 2008). This means any person or organisation that can positively or negatively impact the actions of a company, government or organisations. They are people that have shares or interest in an organisation and are also involved in the control and decision making of the organisation. There different types of stakeholders are: Primary Stakeholders these are people that are ultimately affected either positively or negatively by an organisations actions. Secondary Stakeholders these are intermediaries i.e. those indirectly affected by the organisations actions. Key Stakeholders people that have significant influence within the organisation and there can belong to the two groups above. The stakeholders of the Salvation Army are listed below: Employees, Government, Volunteers, Donors, Board Members, Other Non Profit Organisations, Funders, Church and Members, Media, Armed Forces, UK National Lottery, The Public, Competitors, Clients/ Consumers, Non Governmental Organisations (NGOs), Religious Groups, Individual Government bodies, The Councils. When looking at the stakeholder analysis, we need to consider the level of interest and the level of power the stakeholders have. Power depends on how much the stakeholder can bring to promote the army and Interest depends on how important the stakeholder sees the army. A stakeholder analysis is a process of systematically gathering and analyzing qualitative information to determine whose interests should be taken into account when developing and implementing a policy or program (Best 2007: 2). It is useful in identifying key actors and assessing their knowledge, interests and power in relation to the organisation. These stakeholders or interested parties can usually be grouped into the following categories: international, public, national political, commercial/private, nongovernmental organization (NGO)/civil society, labour, and users/ consumers (Schmeer, 2000 cited in Best 2007: 2). STAKEHOLDER POWER/INTEREST MATRIX A matrix is used to organise or classify the stakeholder data. It provides a short analysis of which stakeholder will gain or lose from the organisation. Low Level of Interest High B Keep Informed A Minimal EffortLow D Key Players C Keep Satisfiedpower High This map is divided into four sections: low interest/low power, high interest/low power, high power/low interest and high power/high interest. Group A- low power and low interest in the Salvation Army so there require little or no effort and attention e.g. people, UK national lottery which has no interest or power in the organisation. Group B- low power and high interest in the organisation so there need to be kept informed by the Salvation Army because there have high interest but little power to control what goes on in the organisation e.g. volunteers, armed forces Group C- high power and low interest so the Salvation Army has to keep them informed on a regular basis and satisfied e.g. NGOs, media Group D- high power and high interest in the Salvation Army so there require loads of attention and effort because of their importance e.g. government, councils. The Salvation Army needs to be aware of a key player with a strong opposition. The analysis consists of the identified stakeholders bring arranged in a table according to the extent and level of power and interest there have in the organisation. According to Johnson and Scholes (2002:208), power/interest matrix imply the political priorities for managing stakeholders relationships by assessing the level of interest and power for each stakeholder. ASSESS THE EXPECTATIONS OF EACH GROUP OF STAKEHOLDERS Non profit organisations are often thought of as seeking effectiveness and efficiency in equal measure (Drucker 1990). The donors, public agencies funding this organisations, employees and managers who work for these organisations often have high expectations about their ability to make an impact on the areas in which there are involved. The extent to which there provide services and affect community issues is an important measure of the effectiveness of these organisations. There are difficulties when trying to identify stakeholder expectations in not- for- profit organisations (Fletcher et al 2003). The decisions about the purpose and strategy of an organisation are influenced by the expectations of stakeholders (Johnson, Scholes and Whittington 2008). This could be a challenge because of the possibility of many stakeholders having different expectations which could lead to conflict especially in a large organisation like the Salvation Army. MAJOR STAKEHOLDERS AND THEIR EXPECTATIONS In this Salvation Army case, the major stakeholders are mostly those with high interest and high power which are: the church, donors, the government, army officers (uniformed and non- uniformed), media, individual government bodies, the high council, the generals consultative council, the international management council. Church The church could be seen as the major stakeholder because as the founder of the Salvation Army, they are in charge of most of the activities and services that the Salvation Army does. Media The media highlighted the governments views and added to the banning of the Salvation Army e.g. the press made attempts by the government to ban Salvation Army in Russia. Donors the Salvation Army is a non-profit organisation so it depends largely on donations and grants. The resourcing needs of the salvation army will likely increase as the demands increase so the donors support the organisation by making donations and there expect it to be put to good use e.g. Joan Kroc made a donation of 1.5billion dollars which was the worlds largest single charity donation. This donation however raised some questions and caused a bit of conflict between the donor and the organisation on the limits of acceptability. Government The government has supported the organisation and has attempted to support its needs. They have major expectations there want to see manifested in the Salvation Army. The government have high power and high interest because they are in charge of certain standards, and if these standards are not met, they carry out their penalties. Individual Government Bodies The government assists the Salvation Army in their fund raising campaigns. Some of these individual government bodies include social services like the Red Cross and various health organisations and they provide assistance when the Salvation Army needs it. This group of people are key stakeholders that can influence and affect the work of the organisation so it is important that their expectations are met. In the case study, the government body in Russia had the power to ban the Salvation Army from their country because they did not like the way things were going on and this brought about some problems. In the UK and USA, the Salvation Army is recognised and strongly supported which allows them to operate much easier. The individual government bodies have a certain ways things are done in their countries and expect the Salvation Army to adhere to it or it could lead to lack of support from the body which could hinder the work of the organisation. Army Officers These are employees of the organisation (professionals and non-professionals) who are paid very little for the work there do. There are expected to be very dedicated to the organisation and achieve their objectives. The High Council: The High Council consists of all active territorial commissioners and their major responsibility was to elect a new general when the present one who is the head of the army is unfit to continue. The second in command who is the chief executive has the responsibility of executing the policy decisions of the general and produce a relationship between departments. They meet anywhere convenient for them in the UK. The Generals Consultative Council: This council is made up of qualified people responsible for making sure policies are consistent on a national scale and advice on the mission, strategy and policies of the Salvation Army. They meet regularly and work electronically through the use of lotus notes, emails. The International Management Council: this council focuses on how effective and efficient the international headquarters operates and usually meet monthly. The councils expectations are somewhat the same and even though the headquarters of the Salvation Army is in London, there is autonomy in each territory and no interference from each of them. Regardless of this, there always put the mission of the Salvation Army first before they make their decisions. WHY IS STAKEHOLDER MANAGEMENT SO CRUCIAL TO ANY ORGANISATION? A stakeholder is basically an individual or a group of people that has one or more different kinds of stakes in the organisation and this makes their management very important (Carroll and Buchholtz 2009). Managers have recognised that different stakeholder groups in an organisation have to be satisfied in other to meet their goals (Carroll and Buchholtz 2009). Stakeholder management has long been recognised as an essential part of the effectiveness of an organisation whether public/private sector or profit making/non- profit making. It involves building and maintaining the active support and commitment of the stakeholders to facilitate the timely implementation of change in an organisation (OGC 2005). The important functions of stakeholder management are to describe, to analyze, to understand and finally to manage (Carroll and Buchholtz 2009). Preston and Donaldson (1999) argue that stakeholder management can enhance organizational wealth and that economic benefits can be generated by positive relationships between an organization and its stakeholders. OGC (2005) is of the opinion that stakeholder management includes four things: stakeholder assessment and stakeholder mapping, identification of key concerns, risks and mitigating actions, monitoring stakeholder plan and using output of stakeholder mapping for communications and other interventions. It enables managers to ensure that the strategic and operational direction of an organization addresses stakeholder perceptions (Fletcher 2003). Stakeholder Management is very crucial to any organisation because it helps us to understand the important role of managing and informing stakeholders. It will ensure that key stakeholders and their interests are identified and strategies are developed to engage with them (NHS) Managers and organisations developed a set of principles of stakeholder management to provide managers with ways to treat stakeholders (Carroll and Buchholtz 2009: 111). These principles are known as the Clarkson Principles and in other to build an effective stakeholder relationship; managers need to adopt the following characteristics: acknowledge, monitor, listen, communicate, adopt, recognize, work, avoid and acknowledge conflicts (Carroll and Buchholtz 2009). It helps to integrate a variety of perspectives and provides a guide to organisations on how to manage their stakeholders (Donaldson 2002). Stakeholders are recognised as very important people in public and non-profit orgs which commonly have a more diverse group of stakeholders than private for profit organisations making it more difficult to identify strategic issues (Bryson 1995). Having a good relationship with stakeholders unites organisations, fosters partnership working, helps organisations to prioritise and meet their aims. The three important elements necessary for effective stakeholder relationships are leadership, communication and staff (MORI 2009). Stakeholder management involves identifying and classifying stakeholders and as a result of this facilitates an engagement with them in a coordinated manner. This engagement involves identifying different categories of stakeholders, gathering information about them, identifying their missions in a project, determining their strengths and weaknesses, identifying their strategies, predicting their behaviour and developing and implementing a strategy for managing the se stakeholders (Cleland 2002 cited in Chinyio and Olomolaiye 2010). In conclusion, the stakeholder management is seen as a two way interaction or exchange of influence because just as the strategies, policies, decisions and actions of the organisation can affect stakeholders, so can the stakeholders affect the organisation (Carroll and Buchholtz 2009). The key to managing stakeholders is a good understanding of their current circumstances and which factors influence them over others. This then allows the approach to managing stakeholders to be tailored to achieve maximum benefit. In particular feedback channels are crucial as this allows distinct management techniques to be utilized dependant on the feedback being received. One criticism of stakeholder management is that it is a very demanding and time consuming process to attend to each stakeholder needs and ensure their satisfaction. Also, it could be very complex when classifying each stakeholder and trying to determine whose claims takes priority in any situation (Carroll and Buchholtz 2009). In the case of the Salvation Army, it is important to maintain a good relationship with the stakeholders because they play a very essential role to the organisation. Organisations need to plan for the future which is what the Salvation Army has done and is still doing to ensure that the poor and needy are well catered to.